Annual Racing Seminar

“Announcing A One-day Seminar Featuring Highly Acclaimed Racing Gurus Sharing Secrets Known Only To Winning Race Teams, That Will Propel You To The Top Of The Podium.”

Claim Your Seat Now!

29th Annual High Performance Racing Seminar

Had enough of Zoom meetings? Armadillo Racing's highly acclaimed High Performance Racing Seminar is back LIVE in 2024.

This all-day seminar will be conducted on Saturday, February 10, 2024, at the Quality Inn and Suites, 8810 South Hosmer St., Tacoma, WA  98444.

Five-Star line-up of racing professionals to share their deepest secrets and knowledge on topics you must know now to improve your racing skills.

Now is the perfect time to tune up your mind and car for the 2024 racing season by you attending this live event.

For 28 years, racing gurus from across the land have come to the Pacific NW, sharing their expertise with those who have chosen to attend our live seminar. Those who have attended raved about all that they learned and got a big head start on the season by getting mentally tuned up and learning car setup tips known only to the pros.

This year we are currently assembling another colossal group of racing professionals who will not only share their insider secrets, they will share current thoughts and innovations all with the goal of helping you improve your racing skills, your car set-up and thus your performance. Of course, improvement in these areas enhances your enjoyment of racing. Few things are more frustrating than going to the races, being slow and having no idea why. This seminar will fix that, I guarantee it.

“Every race he (Jeff Gordon) was learning something. You’re forever facing that challenge, whether it’s the making the car better or understanding that you can do better as a driver… In racing, it’s what separates the champions from the also-rans.” – Tom Cruise, actor, in the foreword to Jeff Gordon’s biography.

Jacques Dallaire

Dr. Jacques Dallaire

Dr. Dallaire is an internationally recognized performance specialist who has worked with more than more than 890 high-performance racing drivers from 55 countries and just about every form of racing on the planet, in addition to thousands of high performers from other walks of life. In motorsport, many of Dr. Jacques’ clients are among the “who’s who” of the racing world, competing at the top levels of the sport around the globe.

His presentation will involve the active participation of attendees. Topics discussed will include:

  • The “Seven Key Rules of the Mental Road”,
  • Factors that Affect Concentration…Understanding the Skill of Concentration and how to control it,
  • The use of Imagery and how it Affects Performance,
  • The Effect of Anxiety on Performance,
  • And much more.

As anyone who is involved in motorsport will know from experience, the mental side of the racing game is arguably just as difficult to master as the technical side of the sport. Issues associated with confidence, focus, and anxiety can sometimes get into a competitor’s head and negatively influence the way that they perform. The impact of a less than optimal mindset can often be seen not only within the broad driver community, but in family members, friends and technical specialists that seek to support them.

When you examine the investment that you’re already making in racing, consider the benefits of maximizing this investment by learning how to master the mental game.  You are encouraged to visit to find out more about his work and join him in a deeper dive into the all-important mental skills side of the sport.

“I’ve been involved with this program since 1996, and let me tell you – it works!  I’m convinced that the knowledge you will gain from Dr. Dallaire will help you perform to the best of your ability – and it might even change your life……as it has mine.” 

Helio Castroneves – 4 Time Indy 500 Champion

“The material presented by Dr. Dallaire will help you to clearly understand how you mentally sabotage yourself.  The interactive exercises will allow you to gain insight into your underlying performance mindset.  It is my hope that you will get as much out of his presentation as I have and I believe that the effort and time you invest to develop these mental skills will be well worth it.  Ig could also be life changing”  

Patrick Dempsey – Multi Award-Winning TV and Movie actor and Race Car Driver

Ross Bentley

Ross Bentley

Ross Bentley is certainly one of the top driving coaches in the world, not to mention one of the most expensive (a day with Ross is about 10 times the cost of this seminar).  He is a racing champion and driven just about every kind of sports car from Formula Fords, IMSA GT, and IndyCars.  You may also know of his series of Speed Secrets books and maybe you’ve listened to his podcast, No Dumb Questions.

Ross says:  We all know that driving fast comes from how we handle the corners, from the moment we begin braking to the point we’re back on the next straightaway. In his presentation, Ross will perform surgery on a corner, digging into the anatomy of corners and take you deeper inside braking, corner entry, minimum speed, and squirting out at full throttle… and give you new ways to drive even faster. 

Dennis Overholser

Dennis Overholser

Dennis Overholser is the founder of Painless Wiring and has been wiring cars for over 40 years.  He is going to walk you through all the basics of wiring your race car andthen be available to answer your specific question about your car or electrical problems you are having.

Ross Bentley has this to say about Dennis, “If you want my advice regarding wiring… anything that has a wire attached to it will cause a problem! You can quote me on that. 🙂 Maybe Dennis can help me get over my fear of anything electrical.”

When you hear these 3 speakers you’ll have your brain full and ready to get your car and yourself ready for the 2024 season.

Sam Smith

Sam Smith

Sam Smith is a writer, a once-professional mechanic, an amateur racing driver, and a former executive editor at Road & Track. An automotive journalist for 20 years, he has written for outlets as diverse as The New York Times, Esquire, Wired, Cycle World, and Popular Mechanics. As a TV and video presenter, he has co-hosted original motorsport programming for NBC Sports and starred in successful YouTube series for clients like Car and Driver. An anthology of his writing is set to be published as a print and ebook in 2024.

Sam’s career has seen him road-trip, test, and race hundreds of exotic machines around the world—he’s qualified on the front row as a Jaguar factory driver at England’s prestigious Goodwood Revival, but he’s also driven to the Arctic Ocean in a Jeep with no doors and track-tested Fernando Alonso’s Monaco-winning 2007 McLaren Formula 1 car.

As our lunchtime speaker, Sam will share stories and photographs from his time testing big-league race cars. Highlights will include going deaf in a triple-rotor Mazda 787 at Laguna Seca, measuring body roll by the yard in a Le Mans-winning Porsche 934, what it’s like to rent the Indianapolis Motor Speedway all for yourself, and the time that he got so unbelievably lucky with an F1 car’s anti-stall system that one of Lewis Hamilton’s former mechanics muttered something unprintable into his tea.

The cost of the seminar is only $395.   My business and mastermind group think the price should be much higher. I say you are crazy if you don’t take advantage of this incredible offer.  Price includes coffee, juice and rolls as you register, a hot lunch, and an afternoon snack.  Plus you’ll have access to the speakers as your personal race consultant for the day.  Additionally there will be our annual sales event right at the seminar with at least one manufacturers rep to explain their products, a valuable racing catalogs with goodies, and door prizes as well.

Our guarantee…

If after hearing the morning’s speakers, you don’t feel you’ve gotten your money’s worth, we’ll refund the entire fee plus $25 for wasting your time. With a guarantee that strong, you’ve nothing to lose except seconds off your lap times.

Don’t take my word for it; here are some comments by a few of past attendees:

“OMG! This is the BEST seminar, I’ve ever attended! Every speaker was entertaining, interesting, and informative. I learned so much that will help me prepare for, enjoy and succeed the next time I’m on the track” – James Wege

“If you missed today’s seminar, you might as well be late to the grid. Everyone who took the time to attend now knows more than you about many aspects of racing. Too bad for you!” – John Rankin, Vintage Beach Sports Racer

“I have been coming to these for over 20 years. This was the best. A definite bell ringer. The speakers were very engaging. I didn’t lose my focus for a moment. A rare occasion for me!”- Mark McClure, Formula Mazda

This seminar isn’t for everyone. If you are content to just go out and run your car without a desire to improve, then please pass this information on to someone who has a willingness to listen, learn, and apply the secrets that will be shared at the event so that they can enjoy their racing more by lowering their lap times, improving their understanding of the car, and gaining great insight into the whole process of successful racing.

The total cost for the live event is $395, less than the price of a race entry.

Just click the registration button or email your entry to, or you can call us on our toll-free phone line (USA and Canada) at 888-211-9129.

Your confirmation email will be sent promptly.

Yours for Racing,


PS If you still aren’t sure what this is all about. Just click to hear an audio file of Jeff Braun as he shares some insights from a teleseminar we did in 2010. This will give you one insider secret you can use now. Most importantly it will give you a glimpse into what you can learn when you register for the seminar. Click here to listen to the 9 minute audio of Jeff Braun sharing 1 of 3 racer secrets.

This year you get Ross Bentley, Dr. Jacques Dallaire, Dennis Overholser and Sam Smith. What an outstanding lineup of speakers dedicated to teach, enlighten, and motivate you to lower your lap times, make you a better racer so you enjoy racing ever so much more so.


“The virtual seminar touched upon many topics important to the race car driver. The speakers not only presented important information in a clear understandable way, they answered questions and posed questions to one another. They had slides that clearly illustrated the point that they were making. The capability of watching the recording is a real plus being able to reinforce the speaker’s message.”
Bart Scott
“The 26th Annual HP Seminar was excellent. Information on collecting and analyzing race car data was well presented and useful for an amateur team looking to upgrade our cars with video dashboards and telemetry systems..
Malcolm Ross
“Awesome day. I’ll be back next year. Very educational, speakers are great. Thank you so much.”
Leo Overgaag

Space is Limited, Better Hurry!