Annual Racing Seminar

"The 2023 season is nearly over- Time to prepare for the 2024 season"

Claim Your Seat Now!

29th Annual High Performance Racing Seminar

Had enough of Zoom meetings? Armadillo Racing's highly acclaimed High Performance Racing Seminar is back LIVE in 2024.

Five-Star line-up of racing professionals to share their deepest secrets and knowledge on topics you must know now to improve your racing skills.

Now is the perfect time to tune up your mind and car for the 2024 racing season by you attending this live event.

For 28 years, racing gurus from across the land have come to the Pacific NW sharing their expertise with those who have chosen to attend our live seminar. Those who have attended raved about all that they learned and got a big head start on the season by getting mentally tuned up and learning car setup tips known only to the pros.

This year we are currently assembling  another colossal group of racing professionals who will not only share their insider secrets, they will share current thoughts and innovations all with the goal of helping you improve your racing skills, your car set-up and thus your performance. Of course, improvement in these areas enhances your enjoyment of racing. Few things are more frustrating than going to the races, being slow and having no idea why. This seminar will fix that, I guarantee it.

“Every racer he (Jeff Gordon) was learning something. You’re forever facing that challenge, whether it’s the making the car better or understanding that you can do better as a driver… In racing, it’s what separates the champions from the also rans.” – Tom Cruise, actor, in the foreword to Jeff Gordon’s biography.

Seminar Includes : Coffee, Juice, and rolls on arrival, 3-5 speakers, a hot lunch, and access to each speaker as your personal racing consultant for the day.

The total cost for the live event is $395, which includes $50 in Armadillo Bucks to be spent same as cash at the event. (less than the price of a race entry).

James Penrose

James Penrose is an expert at driver safety.  He worked for several years with Arai on their Formula 1 helmets and worked tirelessly to get the HANS device accepted in Formula 1.  During that time James, assisted top drivers with customizing their safety gear so that it fit properly and comfortably.  Drivers such as World Champions Keke Rosberg, Sebastian Vettel, Nicki Lauda, Damon Hill and others.

Late in 2011 Level 5 racing in IMSA, asked him to assist in ‘driver-nannying’ – that with assisting Audi on their driver safety & cockpit ergonomics primarily on the WEC Le Mans e-tron Quattro cars has kept him busy for some years.

Here area few of the topics James is going to share with you:

  • Knowledge of safety gear – from helmets to HANS
  • Examining your driver’s compartment for comfort and safety
  • Race weekend management of your equipment including radio check out and drink system management

James Walker Jr.

James Walker Jr. is the author of the book High-Performance Bake Systems:  Design, Selection and Installation. Holding a competition license in SCCA and IMSA, he has been competing successfully the past few years in the SRO World Challenge. James worked as Engineering Manager for Vehicle Development for Delphi and Brake Control engineer for Ford, Bosch, and GM. His book has sold over 10,000 copies and he will be sharing his vast knowledge of race car braking systems targeting the subject of balance bars, proportional valves and why all this matters.

James spoke several years ago on the topic of oversteer and understeer and the participants were overwhelmed by the useful information he provided.  This is to say nothing of his animated and humors presentation skills.

Here area few of the topics James is going to share with you:

  • Knowledge of balance bars and proportioning valves and why you need to know how to adjust them
  • Explaining the implications of altering the brake balance
  • Effects on the brake balance by changing calipers, rotors, and pads
  • Race weekend management of your equipment including radio check out and drink system management

Terry Earwood

Terry Earwood is perhaps the most experienced and respected driving coach in America.  I addition, he is the winningest driver in the history of the Firestone Firehawk Endurance Series (which became Grand-Am Cup/Koni Challenge). Until recently when he retired, Terry was Chief Instructor for the Skip Barber Racing School and he is also the Driver Development Manager for SCCA Trans-Am. It was Terry who brought Driving School curriculum to Skip Barber in 1984, based on a curriculum he designed for the Georgia State Police. He started racing years ago, but it wasn’t road racing — it was drag racing. He was the 1973 NHRA Super Stock National Champion (in an SS/EA 1971 Hemi ‘Cuda). He was Inducted in the NHRA Southeastern Drag Racing Hall of Fame in 1996 and the East Coast Drag Times Hall of Fame, in 2002.

Terry isn’t going to talk about drag racing or his road racing career, he will be speaking on Advanced road racing skills.  Working with Randy Pobst, Terry helped writ the section in the SCCA General Competition Rules concerning passing and the “Vortex of Danger.”  The specifics of Terry’s talk are not yet determined and if you have a specific area of driving you want to discuss, just drop a note and we’ll see if Terry can add it to his cirriculum for the seminar.

Here area few of the topics Terry may  share with you:

  • Passing – the 3 areas where you can best get it done and safely
  • As desired he’ll cover the Vortex of Danger and why you should avoid it at all cost
  • Situational awareness can lead to safer racing and give you a big advantage to winning

Austen Figueroa

Austen Figueroa works at Fluid Logic, the leader in high-performance Active Hydration™ systems.  The importance of staying hydrated during a race is for the most part relatively unknown by the club racing community.  Professional racers such as Colton Herta, Ryan Hunter-Reay, Tyler Reddick, 2022 NASCAR Cup Champion, and others have employed a hydration system to significantly improve their on track performance.

 Austen will be sharing the data from a study by Dr. David Ferguson of Michigan State University that confirms the important role that proper and consistent hydration plays in a racecar driver’s performance. The study, the first of its kind, quantifies the impact of proper hydration in terms of braking  ability, driver errors and late-race lap times. 

  Here area few of the topics Austen is going to share with you: 

  • Why you need to stay hydrated even during short sprint racing
  • What kind of performance you might expect by drinking during the race
  • The downside to sipping water from a drink tube or straw in large amounts a few times an event

The cost of the seminar is only $395. Plus as one who registers by December 11th you get $50 in Armadillo Bucks to spend the same as cash during the event to take advantage of our once a year sales on the racing products you need and want.  My business and mastermind group think the price should be much higher and charge extra for the recording. I say you are crazy if you don’t take advantage of this incredible offer.

Our guarantee…

If after hearing the morning’s speakers, you don’t feel you’ve gotten your money’s worth, we’ll refund the entire fee plus $25 for wasting your time. With a guarantee that strong, you’ve nothing to lose except seconds off your lap times.

Don’t take my word for it, here are some comments by a few of past attendees:

“OMG! This is the BEST seminar, I’ve ever attended! Every speaker was entertaining, interesting, and informative. I learned so much that will help me prepare for, enjoy and succeed the next time I’m on the track” – James Wege

“If you missed today’s seminar, you might as well be late to the grid. Everyone who took the time to attend now knows more than you about many aspects of racing. Too bad for you!” – John Rankin, Vintage Beach Sports Racer

“I have been coming to these for over 20 years. This was the best. A definite bell ringer. The speakers were very engaging. I didn’t lose my focus for a moment. A rare occasion for me!”- Mark McClure, Formula Mazda

This seminar isn’t for everyone. If you are content to just go out and run your car without a desire to improve, then please pass this information on to someone who has a willingness to listen, learn and apply the secrets that will be shared at the event so that they can enjoy their racing more by lowering their lap times, improving their understanding of the car, and gaining great insight into the whole process of successful racing.

Register now to take advantage of special pricing available only before December 11, 2023.  Just click the registration button or email your entry to or you can call us on our toll free phone line (USA and Canada) at 888-211-9129.

Your confirmation email will be sent promptly.

Yours for Racing,


PS If you still aren’t sure what this is all about. Just click to hear an audio file of Jeff Braun as he shares some insights from a teleseminar we did in 2010. This will give you one insider secret you can use now. Most importantly it will give you a glimpse into what you can learn when you register for the seminar. Click here to listen to the 9 minute audio of Jeff Braun sharing 1 of 3 racer secrets.

This year you get James Penrose and 3 or 4 other speakers to be added soon.  In fact if you aren’t thrilled with the additional speakers, we’ll refund your entry and still give you access to our once a year seminar sales specials.  Live Zoom meeting with Q&A with the speakers and a recording of the whole event, all for just $125, if you register now.


“The virtual seminar touched upon many topics important to the race car driver. The speakers not only presented important information in a clear understandable way, they answered questions and posed questions to one another. They had slides that clearly illustrated the point that they were making. The capability of watching the recording is a real plus being able to reinforce the speaker’s message.”
Bart Scott
“The 26th Annual HP Seminar was excellent. Information on collecting and analyzing race car data was well presented and useful for an amateur team looking to upgrade our cars with video dashboards and telemetry systems..
Malcolm Ross
“Awesome day. I’ll be back next year. Very educational, speakers are great. Thank you so much.”
Leo Overgaag

Space is Limited, Better Hurry!